Nike Studios
Art Direction
A crafted creative direction built to elevate brand expression.
Design-forward athletic brand experience shaped through structured motion, minimal clarity, and bold visual identity crafted with Fuel®.
(Research)
Exploring brand intention through clarity and direction. Fuel uncovers visual patterns and defines a structured base that guides each creative movement.
(Experiment)
Redefining minimalism through material authenticity and design order. Fuel moves beyond simple form, creating refined designs that shape experiences.
(Results)
