Żabka Coffe Summer Campaign
Art Direction Design Concept
A precision-driven approach focused on geometry and harmony.
Creative direction and visual concept for a summer coffee campaign for Żabka, the largest convenience network in Poland.
Scope of Work
The project introduced a series of high impact key visuals built on expressive color transitions, confident typography, and culturally relevant design language.
The Goal
The goal was to elevate in store communication into a bold visual experience that resonates with a younger audience while maintaining strong brand consistency.
