Hejt Stop Kuźniar Snout
Art Direction, Viral Campaign, Effie Awards
A crafted creative direction built to elevate brand expression.
Art & Design direction for the Kuźniar Snout campaign focused on building a bold and culturally resonant concept designed to stand out within a highly competitive media landscape.
Concept
The objective was to create a visually compelling and emotionally engaging narrative with strong digital traction.The campaign was built around a distinctive visual identity and a dynamic video execution crafted to capture attention and spark conversation. Strong art direction, confident storytelling, and precise editing created a piece designed for immediacy and shareability.The video quickly gained viral momentum, expanding its reach organically and amplifying brand visibility beyond the initial media plan.
Result
The campaign achieved significant audience engagement and industry recognition. The project was awarded two Gold Effie awards at a single gala, confirming both creative excellence and measurable effectiveness.
