Danone Ekipa Głoda
Design Direction, Creative Direction
Creative direction and design direction for Ekipa Głoda, a bold youth focused brand built around energy attitude and community.
Concept
The objective was to create a distinctive and scalable brand world that feels expressive culturally relevant and instantly recognizable. The identity was built on strong typography confident color combinations and dynamic compositions. The visual language balances raw energy with structured execution creating a brand that feels spontaneous yet intentionally crafted.
Result
A cohesive and flexible visual system ready for digital and physical touchpoints. Ekipa Głoda emerges as a recognizable culturally driven brand with strong visual presence and long term scalability.
